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The Matrix Standard Operations Guide
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The Three Tiers of Community Influence
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Tier 1
Trusted Voices
Formal and informal leaders who have earned the community's trust.
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Tier 2
Community Anchors
The physical and digital hubs where the community gathers.
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Tier 3
Local Media
The hyperlocal news and information channels that the community trusts.
The Official SOP (UOI-SOP-001)
Purpose & Scope
Purpose: To establish a consistent, repeatable process for the creation, development, and maintenance of the Neighborhood Matrix.
The 4-Phase Procedure
Phase 1: Discovery & Scoping (Week 1)
Define Target Geographies: Collaborate with the client to identify primary neighborhoods based on objectives and data.
Initial Digital Reconnaissance: Conduct a top-level digital scan of the target areas to identify major organizations, social media groups, and recent news.
Phase 2: Data Collection - Mapping the Tiers (Weeks 2-4)
Map Tier 1 (Trusted Voices): Identify leaders from various sectors (business, education, faith, etc.). Always ask: "Who else in the community should we be talking to?"
Map Tier 2 (Community Anchors): Map physical hubs (libraries, rec centers, parks, popular local businesses) and digital hubs (Facebook Groups, Nextdoor).
Map Tier 3 (Local Media): Identify neighborhood-specific newspapers, blogs, and influential local journalists.
Phase 3: Relationship Building & Verification (Weeks 5-8)
Initial Outreach: The Community Engagement Specialist will begin outreach to Tier 1 Trusted Voices with an introduction, not an "ask." The goal is to listen and learn.
Conduct Informal Interviews: Seek to understand the community's values, challenges, and aspirations. Crucially, identify the "Value Alignment" by asking key questions.
Attend Meetings: Attend RNO or other community gatherings to observe dynamics and validate research.
Phase 4: Data Entry & Maintenance (Ongoing)
Populate the Matrix Template: All collected data must be entered into the standardized Neighborhood Matrix template.
Quarterly Review: The Community Intelligence Lead will review and update each Neighborhood Matrix quarterly to ensure it remains a current and actionable asset.
Photo Gallery
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🗣️ Tier 1: Trusted Voices
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The 'Who': These are the individuals the community listens to. They are the gatekeepers of trust.
Examples: Pastors, principals, long-standing small business owners, respected elders, barbers, community activists.
Key Action: Build genuine relationships. Listen to their priorities and concerns *before* you ever ask for anything.
🏛️ Tier 2: Community Anchors
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The 'Where': These are the physical and digital spaces where community life happens.
Physical Examples: Libraries, recreation centers, parks, popular local coffee shops, community gardens.
Digital Examples: Hyperlocal Facebook Groups, Nextdoor communities, influential Instagram pages.
Key Action: Be present. Attend meetings, post relevant information, and sponsor events.
📣 Tier 3: Local Media
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The 'Megaphone': These are the channels that disseminate news and information specifically for your target neighborhood.
Examples: Neighborhood-specific newspapers, community newsletters, popular local blogs, influential local journalists.
Key Action: Build a media list and share genuinely newsworthy stories.
🤝 Value Alignment
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This is the bridge between a community leader's mission and our client's mission. Ask open-ended questions like: "What are you most passionate about for this community?" to discover it.
🗺️ The Neighborhood Matrix
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The Neighborhood Matrix is a living database that maps the key influencers (Tier 1), gathering places (Tier 2), and communication channels (Tier 3) within a defined community.